Prada questions principles of brand marketing with five distinct visual concepts matching its Spring/Summer 2017 collection, which too comprises a cascade of many elements. In a stream of Prada realities liberated from conventional, single story narratives, a gamely mix of fifteen top models and new faces—including Saskia de Brauw, Amanda Murphy, Kiki Willems, Masao Parris, and Sara Grace Wallerstedt—are lensed by Document contributor Willy Vanderperre. Departing from the traditional approach to advertising, “365” begets scenes around parking garages, inside office spaces, and on coastal sands. Prada’s preponderance in both design and advertising imagery reflects its embrace of the multiple perspectives that shape modern identity today.
Prada’s Spring/Summer 2017 campaign is the first stage realized of the new concept in fashion advertising.